A Mother’s Day Story: The Heartbeat of Pure Energy Apothecary

Every lotion, every salve, every soothing scent at Pure Energy Apothecary carries a story - a story of love, resilience, and the unbreakable bond between mothers and daughters.

This story begins with Shirley, my late mom. She was the kind of woman whose laughter filled the room, whose kindness touched everyone she met, and whose strength quietly carried our family through life’s storms. Her spirit is woven into the fabric of everything we do.

Why We Exist: A Daughter’s Promise

In 2017, when Shirley was 82, she received her fifth life-altering diagnosis. Parkinson’s Disease joined a list that already included Alzheimer’s, two battles with breast cancer, multiple skin cancers, and lung cancer. Through it all, Shirley’s one indulgence was skincare, her daily ritual of self-care, a moment of peace in the chaos.

As her health challenges grew more complex, I became increasingly mindful of every product she used-especially her beloved skincare. When I learned how quickly what we put on our skin enters our bloodstream, I was shocked and knew I had to take a closer look at every ingredient touching her skin. Determined to find truly pure, effective, and affordable skincare for my mom, I began searching for products that were safe enough for her, something that honored her body and her journey. But the options I found were either filled with questionable ingredients or priced out of reach.

So, I made a promise to Mom: if I couldn’t find what she (and everyone else) deserved, I would create it myself.

The Birth of Pure Energy Apothecary

That promise became Pure Energy Apothecary. From our very first batch, our mission has been simple: to craft honest, plant-based products that nurture, heal, and uplift. Daily we pour love and intention into every product we make.

Why Choose Us? The Pure Energy Difference.

In a world where skincare shelves are crowded with glossy packaging and sky-high price tags, Pure Energy Apothecary stands as a quiet revolution. We believe self-care shouldn’t be a luxury reserved for the few-it should be a daily ritual accessible to all. Because we are privately owned, we have the freedom to make a different kind of choice: to offer premium, plant-powered products at prices that are truly within reach. Our margins are slim by design, not by accident. We’re not answering to shareholders or chasing trends; we’re honoring a promise to our family and yours.

While others ask you to choose between quality and affordability, we refuse to compromise. Every formula is crafted with the purest ingredients and the highest standards of safety and efficacy - never diluted, never disguised. We don’t believe in shortcuts or empty claims. Instead, we pour our energy into honest, effective skincare that delivers real results, without the inflated cost. In an industry that often divides by class and price, Pure Energy Apothecary is for everyone who wants to care for their skin without sacrificing their values or their budget. This Mother’s Day, and every day, we invite you to experience the difference - where integrity, family, and true wellness come first.

Honoring Every Kind of Mother

As we approach Mother’s Day, my heart is especially with those for whom this day brings complicated emotions. To the women who have walked the long, uncertain road of infertility, who have loved and longed and grieved in silence - you are seen. Your journey is not invisible, and your strength is not forgotten. Motherhood is not defined solely by biology, but by the love, hope, and care you pour into the world, even when your arms ache to hold a child of your own. I share this as I have walked this unseen journey with you. 

I also want to honor the incredible women who mother in ways that may not always be recognized: the aunts, friends, teachers, mentors, and caregivers who nurture, guide, and love our children as if they were their own. You are pillars in our families and communities, and your kindness shapes lives in ways that words can hardly capture. Raising a child in today's world takes a village!

Mother’s Day belongs to all of you - to every woman who has ever poured her heart into another, whether through birth, adoption, fostering, or the simple, profound act of showing up with love. Mother’s Day, and every day, you are part of our story and our Pure Energy Apothecary family.

Stock Up on Our Seasonal Favorites

As spring blossoms, now is the perfect time to nurture yourself and your loved ones with our most popular essentials:

• Whipped Magnesium Butter: Soothe tired muscles, reduce anxiety, and support restful sleep with this luxurious, mineral-rich formula.
  

• Daily Renewal Serum & Daily Renewal Whipped Cream: Rejuvenate and hydrate your skin with these powerful, plant-based blends-perfect for refreshing your routine as the seasons change. Discover the safety and efficacy of Bakuchiol and say goodbye to Retinol forever!
  
  

• All Purpose Lotion: Gentle, effective moisture for the whole family-ideal for daily use on all skin types and perfect for hands, body AND face!
  

• Shield Wall Insect Repellent Lotion & Spray: Naturally protect your family during outdoor adventures, without harsh chemicals or synthetic fragrances.
  

• Certified Organic Essential Oils: Elevate your self-care rituals and create a sanctuary of wellness at home. Stay tuned to sign up for DIY classes with Dawn!
  

These customer favorites are flying off the shelves, and for good reason. With warmer days ahead, it’s the ideal moment to stock up-ensuring you have everything you need for soothing, safe, and effective care all season long.

Join Our Story

This Mother’s Day, as you honor the women who shaped you, I invite you to be part of our story. Whether you’re treating yourself, gifting someone special, or simply seeking a brand that feels like home, know that you’re supporting a legacy of love and a mission to make a difference-one product at a time.

Thank you for letting us be part of your journey.

With all my heart,
Dawn

P.S. Want to know more about Shirley and our beginnings? Read our full story here.