WILLISTON, VT (October 1, 2021) - Pure Energy Apothecary, Vermont’s revolutionary plant-based, skin and body care company, announced today the acquisition of Vermont’s original herbal and plant-based skin and body care company, Healing Earth Vermont Herbals. 

Founded in 1996, this woman-owned business began when the Founder, Certified Herbalist, and mother of 4, Cathleen Branon-Keogh, set out with the intent of raising her family in a healthy lifestyle using natural remedies. That mission took root and blossomed into a four-acre farm on which the family worked together to grow herbs and cultivate remedies. Today, Healing Earth has expanded and emerged as a well-respected producer of high-quality natural skin & body care products that keeps customers coming back time and again.  With a lifelong passion for herbs and their healing properties, Cathleen's products reflect her dedication to creating natural, therapeutic skin & body care products that heal and soothe.

Healing Earth Vermont Herbals has an extensive nationwide presence, and a time-tested, loyal fan base which grew from 25 years of crafting natural herbal products for skin, body, & soul. Small batch, original formulations, honoring the Earth's healing plant energies, created with intention and love by Cathleen that really make a difference in people’s lives.  Discover more online at

"With the addition of Healing Earth, Pure Energy Apothecary rounds out our aromatherapy, plant-based products with healing herbal, plant-based products. More importantly, our combination with Healing Earth allows us to offer even more products and services to our customers, helps our suppliers continue to grow their businesses, and creates more career opportunities for our employees,” said Dawn Lancaster, CEO of Pure Energy Apothecary.

“As a family business, it was critical that we select the best partner for the future,” said Cathleen Branon-Keogh, founder of Healing Earth Vermont Herbals. “The Pure Energy Apothecary team embodies the same dedication to natural healing, integrity, and commitment to customer care that we have fostered the last 25 years. We are confident that our relationship with Pure Energy Apothecary will enable us to expand our reach and impact the lives of even more customers.”

“The addition of Healing Earth Vermont Herbals continues our efforts to expand our presence in the non-toxic, skin care market,” said Sarah Lancaster, Pure Energy Apothecary’s Co-Founder. “This partnership also enhances our well-loved formulations and expands our reach to serve more folks with the highest quality ingredients, versatile performance and consumer-friendly pricing.”

Michaela HInchman, Pure Energy Apothecary’s Operations Manager, and resident nutrition specialist shares, “The addition of herbal healing naturally expands our client’s healthcare toolbox by providing additional products to support their healthy lifestyles”. 

Cathleen Branon-Keogh is thrilled to be consulting indefinitely with the Pure Energy Apothecary family.  


Pure Energy Apothecary:

Dawn Lancaster | | 802-399-2418


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