Happy New Year! (plus Winter Must Have Secrets)

Wishing you a calm, cozy, and beautifully nourished start to the New Year from everyone at Pure Energy Apothecary. Thank you for trusting this small, ingredient‑obsessed Vermont company with your skin, your home, and the people you love.

A New Year note from Dawn

Thank you for loving your skin and choosing Pure Energy as part of your daily and nightly rituals. Every time you reach for our lotions, butters, serums, magnesium therapies, herbal remedies, oils, and candles, you are choosing clean, plant‑powered care that respects both your values and your budget.

Unlike many brands, we have held our pricing even as tariffs and costs rise because accessibility is a core part of what Pure Energy stands for. You deserve products that are as honest and hard‑working as you are—without the luxury markup.

New for this year: Free shipping on all U.S. orders of $50 or more plus a FREE Rosemary Mint 2oz Lotion ($6 value) on orders $75+.

Shop → Your Winter Ritual 

Why your choice matters

Each time you choose Pure Energy, you are saying yes to:

• Clean, transparent labels with ingredients you can pronounce and understand, without the “mystery chemicals” you work so hard to avoid.

• Thoughtful formulations that perform, so your lotion, butter, or serum does more than just smell good.

• Pricing that respects real life, with products safe enough for sensitive skin, kids, and those you care for most.

You are making a confident choice for your health, your home, and your loved ones every time a Pure Energy bottle or jar is on your desk, counter, nightstand, or by the tub.

Winter must‑haves for skin and mood

Winter is when your skin and mood need a little extra support, and this is where your Pure Energy favorites truly shine.

• Wind‑burned, chapped skin
  Reach for Herbal Rescue or our Pure & Natural Whipped Butter to comfort over‑exposed skin and help restore a calm, protective barrier after cold, wind, and dry indoor heat.

• Seasonal Affective Disorder & low mood
  Aromatherapy‑based lotions, skin oils, massage oils, whipped butters, essential oils, essential oil roll‑ons, and candles bring small moments of calm, comfort, and brightness to darker days.

• Sleep, stress, and sore muscles
  Whipped Magnesium Butter has become a nightly ritual for so many of you—supporting deeper rest, easing muscle and joint discomfort, and helping melt away stress and anxiety at the end of the day.

• Mature, dry, or winter‑dehydrated skin
  Daily Renewal Whipped Cream and Daily Renewal Serum with bakuchiol (a gentle, plant‑based retinol alternative) help soften and improve skin texture, restore glow, and keep skin comfortable in dry, heated environments.

• Sinus & Chest support
  Breathe easier this cold and flu season with Sinus & Chest products, crafted as a safe, natural alternative to harsh, petroleum- and chemical-filled options like conventional vapor rubs. Our non-toxic formulas rely on essential oils to help open the airways, comfort a tight chest, and create a soothing aromatic blanket around you—without synthetic fragrances or questionable ingredients.

Build → Your Winter Ritual

Dry January, Deep Rest

If you are doing Dry January—or simply craving a gentler end to the day—let your evening ritual start with Whipped Magnesium Butter. Massage into legs, shoulders, or feet 20–30 minutes before bed to help your body unwind, ease tension, and support deeper, more restorative sleep (also works great as an end of day wind down after work).

Turn it into a nightly practice this month: dim the lights, apply your Whipped Magnesium Butter, breathe in a favorite essential oil or light a soothing soy candle, and let your nervous system know it is safe to relax—no nightcap required.

Shop → Whipped Magnesium Butter 

From my heart to yours

You are the reason a small Vermont apothecary can stand strong in a big‑brand world and still refuse to compromise on ingredients, integrity, or price. Thank you for making conscious, values‑driven choices and for inviting Pure Energy into your everyday life and your gifting.

Wishing you deep rest, radiant skin, peaceful moments, and all the very best life has to offer in the New Year.

With immense gratitude,
Dawn