Our #1 bestseller, and it's not close. Rich, unscented whipped butter made with magnesium chloride, organic shea, cocoa butter, aloe and seven nourishing plant oils. Handcrafted in small batches in Vermont.
Make it your two-minute bedtime ritual.
About 150mg magnesium per teaspoon · 8 oz jar · Fragrance-free · Nothing to swallow
| Our whipped butter | Magnesium sprays | Magnesium tablets | |
|---|---|---|---|
| Nothing to swallow | ✓ | ✓ | ✗ |
| Moisturizes as you massage | ✓ Shea, cocoa butter, aloe and 7 plant oils | ✗ | ✗ |
| Feel on skin | Rich and cushiony, no sticky residue | Can feel sticky or tingly | Not applicable |
| Made for a massage ritual | ✓ | ✗ | ✗ |
| Fragrance-free | ✓ | Varies | Not applicable |
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It started with my mom, Shirley. I read every label in her skincare routine, didn't like what I found, and began making her something better. Years later, our customers and retailers kept asking me for a magnesium butter they could trust. As a certified herbalist and aromatherapist, I took that seriously. Today every small batch we make in Vermont carries the same care I first gave my mom.
Dawn Lancaster, founder
How much magnesium is in it?
About 150mg per teaspoon, blended into organic aloe, shea, cocoa butter and botanical oils.
Will it tingle?
Magnesium can tingle briefly, especially on freshly shaved or very dry skin. That's normal. If you have sensitive skin, try a small patch first.
Is it greasy?
No. It's whipped for a light, cushiony feel and absorbs quickly.
How long does a jar last?
Two months or more with nightly use. A little goes a long way.
Can I use it while pregnant, or on children?
Check with your healthcare provider before using any new product during pregnancy or on children.
Aloe barbadensis leaf juice*, magnesium chloride flakes, sunflower oil*, cocoa butter*, plant-based emulsifying wax, apricot kernel oil*, shea butter*, coconut oil*, argan oil*, rosehip oil*, meadowfoam seed oil*, vitamin E*.
*Certified organic
Vegan and cruelty-free. Formulated without parabens, sulfates (including sodium lauryl sulfate), phthalates, phosphorus, petrochemicals, mineral oil, propylene glycol, silicones, synthetic dyes, aluminum, gluten or GMOs.
No nonsense. Simply pure by nature. We're a small, woman-owned Vermont company making honest, plant-powered skincare, herbal remedies and aromatherapy at fair prices.
Questions? Chat with us using the button in the lower right, or email orders@pureenergyvt.com.
Overall rating: 5.0 / 5 from 123 reviews.
I have an autoimmune disease called Sjogren's that causes joint, muscle and nerve pain. I love the magnesium butter and helps with joint and muscle stiffness. The magnesium cream also helps me relax and feel sleepy before bed. I also have a lot of insomnia and sleep issues related to Sjogren's and the magnesium cream helps too! I have used the magnesium cream for about 2 years. Dawn and her team at Pure Energy Apothecary are awesome and very kind and caring.
The whipped butter is very moisturizing and I absolutely love that it has natural ingredients in it. Magnesium is known to help with muscle aches and tension so using it on my shoulders every night is a great way to relieve stress and tension.
Apothecary Magnesium Butter is a delight to use. I love that it's cruelty-free and made using plant-based ingredients. It's also fragrance-free. The butter texture feels good on my skin. It melts on my skin and absorbs fast. It leaves no residues behind. It hydrates my dry skin. It calms and soothes my skin. It keeps my skin soft.
I really liked this body butter. I’m not sure it helped with any of my problems like sleep quality as it’s hard to get a direct result. It was thick and creamy like I like my lotions to be.
This Magnesium Butter has really made a difference in my nightly routine. It is so soft and buttery and absorbs into my skin quickly. I like the clean smelling scent and that a little bit goes a long way. It has helped me destress and fall asleep faster. I’m definitely surprised but in a good way.
This whipped butter is a special one. I love that it has so many benefits! My favorite one is that it has pain relief in it. I hurt my thumb a while back and it’s still healing but with this whipped butter it has helped tremendously! The best part is that it’s fragrance free.
Love, love, love this magnesium butter. It’s unscented, creamy, and does not leave any oily residue. Great for stress and pain relief… Everybody could use this
I truly love the non-fragrance Aspect of this, as well as the attention to the ingredient quality. After just one use, I felt like I had significant relaxation in my legs. This is definitely a product I will purchase in the future.
It’s an amazing product! It smells so light and a little goes such a long way! Thank you!!!
Natural, organic amazing product. Makes your skin feel buttery soft!
I use the Magnesium Body Butter in my massage practice to melt the stress away.
This Magnesium butter is terrific - so soft and goes so far while doing a great job of hydrating skin it's hard to believe. I miss the scent of orange in the kind i usually order BUT I think this cream actually helps me fall asleep - it's so relaxing and even seems to ease the tight muscles around neck and shoulders..
I’ve tried several magnesium lotions and oils, and I’m going to stick with this one. It is exactly the consistency and potency I’ve been seeking for years! It is scent-free, thick and rich, and helps me relax and also relived pain in my elbows, shoulders, and hands. I love it.
My patients and customers are just as obsessed as I am with the Magnesium butter. It is truly my #1 seller.
This is my third time purchasing the magnesium butter! As you can tell, I use this amazing magnesium butter a LOT. I have an autoimmune disease called Sjogren's (Show-grins) and advanced lumbar spinal stenosis. I deal with chronic joint pain, back pain and muscles stiffness and soreness. Pure Energy's magnesium cream is a magical elixir, and greatly reduces my pain and stiffness! I slather it all over my body before bed. It also helps relax me and my sleep has been much better since using it. If you have chronic joint pain, arthritis, etc. I highly recommend buying it. It feels buttery soft and feels really soothing on the skin. Dawn and her team of lovely ladies are gems! Dawn is incredibly knowledgeable and always helpful. Not to mention, you are supporting a dynamic women-owned business in Vermont who cares about Mother Earth and only uses the highest-quality "pure" and clean ingredients. 🫶🌎🌱🌿🪻
This is my second purchase of the magnesium body butter. I’ve used it on my temples for headaches, on my knees when they ache, and on my wrists and soles of my feet, which feels very relaxing and helps me fall asleep. I appreciate that the scent is minimal and not overpowering at all. I’ve tried other magnesium body butters and the scents were too strong and off-putting. Your body butter also lasts longer than the others. Thank you for creating this awesome product.
I have bad leg and foot cramps- besides taking high doses of magnesium, I slather this on my legs in the morning and before bed.
The Magnesium Whipped Butter really helps my arthritis in my feet and hands. I apply it every night at bedtime. I don't have foot cramps in the night like I used to and I've noticed more mobility in my fingers in the early morning.
I use it in the morning and evening along with magnesium glycinate to help alleviate muscle cramps- and it does help!
This is the best hand and body cream I've used. Especially in the winter, it's deeply nourishing.
I love this soothing butter for its softness on my skin and a restful, peaceful sleep. Creaming my skin at night is a new thing. It's wonderful!
my dear friend gave this to me as a gift and i have already almost used the first jar up and received another because i can't be without it! every night i rub it into the soles of my feet and within an hour i am relaxed. since i've been using this magnesium shea butter i have been sleeping well every single night and it is coming on vacation to paris with me! thank you!
I absolutely love this product! I actually buy it for my whole family. I suffer from extreme migraines and I am a true insomniac. I rub this on my forehead and it actually relaxes me enough to where I can get a full 2 hours of straight sleep. Seriously, this is safe and worth more to your health than taking all those prescribed medications that don’t really help.
Soft, buttery and soothing cream. We used it heavily after a full ankle replacement. This magnesium butter was one of our best tools for daily use after leg soaks and before bed. Other times we used it on the bottom of our feet. It helps with sleep. Thank you for this product. Other extended family members are now also using it because it was a true hit in our household. Bjj / Shrewsbury, Vt.
Been using this for over a year and just gave my parents a jar to try.
Love the Whipped Magnesium Butter! Using it nightly, and it helps me get to sleep and get much needed REM throughout the night! Highly recommend!
Perfect winter hydrator for hard working hands and bodies.
The magnesium whipped organic butter is an amazing product! Best I have ever found, no iration from magnesium flake separation that happens with products that do not whip the ingredients together. I plan to order again and have told friends and family about it as well. Thank you so much for creating this beautiful product.
I have been purchasing this magnesium butter for Pure Energy for over a year near now! I have only used their product and have no.plans on changing. I began using their magnesium butter for my knee pain, every night. My orthopedic doctor was not against it but also didn't seem convinced it would help. Let me just say that using the butter along with a healthy exercise strength training regimen, my knee has been great!!! Haven't had any other medical intervention since June 2025! Highly recommend Pure Energy magnesium butter!
Love this Magnesium Cream. Helps me get to sleep! Very kind customer service!
The magnesium cream makes my skin feel so soft and helps with my restless legs. We use this for my mom too…she loves her rubdowns!
Pure Energy’s magnesium butter is one of the best components in my toolbox for joint and muscle pain. It’s easy to apply, absorbs quickly and lasts a good while. Really softens the skin and I appreciate the unscented version. Highly recommend!
many thanks i LOVE this stuff
I love this lotion so much. I usually don’t buy the same lotion because I like trying new things. But this is the only lotion I’ve ever bought a second time because of how much I love it. I sleep better. It feels so great on my skin. And I love this company. Thank you!!!
This is my second time ordering your magnesium butter. I love it!
I just started using the magnesium butter. I love that this magnesium butter doesn't have a strong smell that gets on your clothes. It rubs in nicely. Looking forward to the health benefits.
It absorbs quickly, and I REALLY appreciate that it is unscented. The other brands I have tried are greasy, and they do not absorb well at all. Yours is absolutely lovely!
I love this product and am giving it as a gift to many friends for birthdays, and even planning for Christmas! Instantaneous relief! Smooth, joyous application! Great pleasure on all levels! What more could ever be said. A happy consumer.
Very easy to use , softens skin and eases my hip pain. Love it!
I have been using this on my neck, upper back and shoulders for a little over a week and have less pain a better range of motion. Even my chiropractor noticed a change for the better!
Overall rating: 5.0 / 5 from 123 reviews.
I have an autoimmune disease called Sjogren's that causes joint, muscle and nerve pain. I love the magnesium butter and helps with joint and muscle stiffness. The magnesium cream also helps me relax and feel sleepy before bed. I also have a lot of insomnia and sleep issues related to Sjogren's and the magnesium cream helps too! I have used the magnesium cream for about 2 years. Dawn and her team at Pure Energy Apothecary are awesome and very kind and caring.
The whipped butter is very moisturizing and I absolutely love that it has natural ingredients in it. Magnesium is known to help with muscle aches and tension so using it on my shoulders every night is a great way to relieve stress and tension.
Apothecary Magnesium Butter is a delight to use. I love that it's cruelty-free and made using plant-based ingredients. It's also fragrance-free. The butter texture feels good on my skin. It melts on my skin and absorbs fast. It leaves no residues behind. It hydrates my dry skin. It calms and soothes my skin. It keeps my skin soft.
I really liked this body butter. I’m not sure it helped with any of my problems like sleep quality as it’s hard to get a direct result. It was thick and creamy like I like my lotions to be.
This Magnesium Butter has really made a difference in my nightly routine. It is so soft and buttery and absorbs into my skin quickly. I like the clean smelling scent and that a little bit goes a long way. It has helped me destress and fall asleep faster. I’m definitely surprised but in a good way.
This whipped butter is a special one. I love that it has so many benefits! My favorite one is that it has pain relief in it. I hurt my thumb a while back and it’s still healing but with this whipped butter it has helped tremendously! The best part is that it’s fragrance free.
Love, love, love this magnesium butter. It’s unscented, creamy, and does not leave any oily residue. Great for stress and pain relief… Everybody could use this
I truly love the non-fragrance Aspect of this, as well as the attention to the ingredient quality. After just one use, I felt like I had significant relaxation in my legs. This is definitely a product I will purchase in the future.
It’s an amazing product! It smells so light and a little goes such a long way! Thank you!!!
Natural, organic amazing product. Makes your skin feel buttery soft!
I use the Magnesium Body Butter in my massage practice to melt the stress away.
This Magnesium butter is terrific - so soft and goes so far while doing a great job of hydrating skin it's hard to believe. I miss the scent of orange in the kind i usually order BUT I think this cream actually helps me fall asleep - it's so relaxing and even seems to ease the tight muscles around neck and shoulders..
I’ve tried several magnesium lotions and oils, and I’m going to stick with this one. It is exactly the consistency and potency I’ve been seeking for years! It is scent-free, thick and rich, and helps me relax and also relived pain in my elbows, shoulders, and hands. I love it.
My patients and customers are just as obsessed as I am with the Magnesium butter. It is truly my #1 seller.
This is my third time purchasing the magnesium butter! As you can tell, I use this amazing magnesium butter a LOT. I have an autoimmune disease called Sjogren's (Show-grins) and advanced lumbar spinal stenosis. I deal with chronic joint pain, back pain and muscles stiffness and soreness. Pure Energy's magnesium cream is a magical elixir, and greatly reduces my pain and stiffness! I slather it all over my body before bed. It also helps relax me and my sleep has been much better since using it. If you have chronic joint pain, arthritis, etc. I highly recommend buying it. It feels buttery soft and feels really soothing on the skin. Dawn and her team of lovely ladies are gems! Dawn is incredibly knowledgeable and always helpful. Not to mention, you are supporting a dynamic women-owned business in Vermont who cares about Mother Earth and only uses the highest-quality "pure" and clean ingredients. 🫶🌎🌱🌿🪻
This is my second purchase of the magnesium body butter. I’ve used it on my temples for headaches, on my knees when they ache, and on my wrists and soles of my feet, which feels very relaxing and helps me fall asleep. I appreciate that the scent is minimal and not overpowering at all. I’ve tried other magnesium body butters and the scents were too strong and off-putting. Your body butter also lasts longer than the others. Thank you for creating this awesome product.
I have bad leg and foot cramps- besides taking high doses of magnesium, I slather this on my legs in the morning and before bed.
The Magnesium Whipped Butter really helps my arthritis in my feet and hands. I apply it every night at bedtime. I don't have foot cramps in the night like I used to and I've noticed more mobility in my fingers in the early morning.
I use it in the morning and evening along with magnesium glycinate to help alleviate muscle cramps- and it does help!
This is the best hand and body cream I've used. Especially in the winter, it's deeply nourishing.
I love this soothing butter for its softness on my skin and a restful, peaceful sleep. Creaming my skin at night is a new thing. It's wonderful!
my dear friend gave this to me as a gift and i have already almost used the first jar up and received another because i can't be without it! every night i rub it into the soles of my feet and within an hour i am relaxed. since i've been using this magnesium shea butter i have been sleeping well every single night and it is coming on vacation to paris with me! thank you!
I absolutely love this product! I actually buy it for my whole family. I suffer from extreme migraines and I am a true insomniac. I rub this on my forehead and it actually relaxes me enough to where I can get a full 2 hours of straight sleep. Seriously, this is safe and worth more to your health than taking all those prescribed medications that don’t really help.
Soft, buttery and soothing cream. We used it heavily after a full ankle replacement. This magnesium butter was one of our best tools for daily use after leg soaks and before bed. Other times we used it on the bottom of our feet. It helps with sleep. Thank you for this product. Other extended family members are now also using it because it was a true hit in our household. Bjj / Shrewsbury, Vt.
Been using this for over a year and just gave my parents a jar to try.
Love the Whipped Magnesium Butter! Using it nightly, and it helps me get to sleep and get much needed REM throughout the night! Highly recommend!
Perfect winter hydrator for hard working hands and bodies.
The magnesium whipped organic butter is an amazing product! Best I have ever found, no iration from magnesium flake separation that happens with products that do not whip the ingredients together. I plan to order again and have told friends and family about it as well. Thank you so much for creating this beautiful product.
I have been purchasing this magnesium butter for Pure Energy for over a year near now! I have only used their product and have no.plans on changing. I began using their magnesium butter for my knee pain, every night. My orthopedic doctor was not against it but also didn't seem convinced it would help. Let me just say that using the butter along with a healthy exercise strength training regimen, my knee has been great!!! Haven't had any other medical intervention since June 2025! Highly recommend Pure Energy magnesium butter!
Love this Magnesium Cream. Helps me get to sleep! Very kind customer service!
The magnesium cream makes my skin feel so soft and helps with my restless legs. We use this for my mom too…she loves her rubdowns!
Pure Energy’s magnesium butter is one of the best components in my toolbox for joint and muscle pain. It’s easy to apply, absorbs quickly and lasts a good while. Really softens the skin and I appreciate the unscented version. Highly recommend!
many thanks i LOVE this stuff
I love this lotion so much. I usually don’t buy the same lotion because I like trying new things. But this is the only lotion I’ve ever bought a second time because of how much I love it. I sleep better. It feels so great on my skin. And I love this company. Thank you!!!
This is my second time ordering your magnesium butter. I love it!
I just started using the magnesium butter. I love that this magnesium butter doesn't have a strong smell that gets on your clothes. It rubs in nicely. Looking forward to the health benefits.
It absorbs quickly, and I REALLY appreciate that it is unscented. The other brands I have tried are greasy, and they do not absorb well at all. Yours is absolutely lovely!
I love this product and am giving it as a gift to many friends for birthdays, and even planning for Christmas! Instantaneous relief! Smooth, joyous application! Great pleasure on all levels! What more could ever be said. A happy consumer.
Very easy to use , softens skin and eases my hip pain. Love it!
I have been using this on my neck, upper back and shoulders for a little over a week and have less pain a better range of motion. Even my chiropractor noticed a change for the better!
Find hard working herbal remedies made from plant-based ingredients that get the job done.
